The Direct Selling Association kicked off the 17th Annual “Today” Show Holiday Toy and Gift Drive by presenting the direct selling industry’s donation live in Rockefeller Plaza.
Forty-one direct selling companies donated a total of more than $16.5 million in products and cash to the Toy Drive. In its seven years of participation DSA member companies have donated more than $70 million in products, services and cash to the Toy Drive.
Participating companies donated items from books, stuffed animals and fashion accessories to clothing and toiletries for children and families across the country.
The “Today” Show Toy Drive is a project of the Today Show Charitable Foundation, Inc., a 501(c)3 non-profit organization. Donations are matched with the needs of more than 200 organizations with which the Today Show Charitable Foundation works. As part of this year’s Toy Drive, DSA member companies will send items to about dozens organizations in states from California to New York.
Companies from the smallest, newest member applicants to the largest, most established companies participated in this effort. Donations ranging from a handful of products to more than $7 million in products were received.