Dietary Supplements: An Advertising Guide for Industry
Voluntary Guidelines for Providers of Weight Loss Products or Services
Generic Copy Test of Food Health Claims in Advertising
FTC Guides for Advertising Allowances and Other Merchandising Payments and Services
FTC Policy Statement on Advertising Deception
FTC Policy Statement Regarding Advertising Substantiation
FTC Guides Concerning Use of Endorsements and Testimonials in Advertising
Also see the October, 2009, revisions (effective December 1, 2009) which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers, including bloggers.
FTC Staff Comment on Draft Report of the Commission on Dietary Supplement Labels
FTC Guide to the Franchise and Business Opportunity Rule
FTC Guides for the Use of Environmental Marketing Claims (1998)
A Businessperson's Guide to Federal Warranty Law