Re NCN Communications, Inc.
Decision 91-05-049
Application 90-04-050
California Public Utilities Commission
May 22, 1991
OPINION
Statement of Facts
Background of NCN Communications, Inc.
The predecessor corporations to NCN Communications, Inc.
(NCN) have been in business since late 1982, until 1987, principally
as a regional company selling discounted long distance telephone
service and acquiring and servicing customers in the Phoenix,
Arizona area. The current ownership began in 1985 as ATS Communications,
doing business as National Communications Network, Inc. (National).
[FN1] In 1987 a decision was made to operate on a national basis
using a multi-level marketing network to acquire long distance
customers, with the target market being the residential customer
and the small business owner in equal access areas, whose monthly
long distance bill is approximately $500 or less.
As NCN describes it, the long distance industry is one
of giants and midgets, with few medium-sized competitors. AT&T,
MCI, US Sprint, and ITT control 90% of the market. Most of the
others operate on a regional basis by ownership or access through
a costly switch mechanism by which they direct their customers'
calls to the various telephone lines linking any part of the country.
NCN, a 'switchless reseller,' without such major investment
in equipment, would operate through a 'relationship' with one
or more of the major nationwide long distance carriers, thus instantly
obtaining access to a nationwide market. [FN2] The major carrier
services the calls of NCN's customers, then bills NCN
directly, providing tremendous discounts because of the lower
overhead costs involved. NCN then bills its customers at
its own rates, as well as providing customer service, operating
off the carrier discount.
The common denominator of the NCN multi-level marketing
program is the Independent Distributor, an independent contractor
whose function is not only to acquire personal customers, but
also to recruit other Independent Distributors. NCN wants
not only to acquire creditworthy customers who will use long distance,
but also to sell its Data Processing Service and Training Packages
(DPS-Training). [FN3] Each Independent Distributor is paid a commission
on the net collected long distance usage of his personally recruited
customers, as well as a commission on sales of DPS-Training Packages.
Through both recruitment success and package sales, advancement
may be made to higher levels such as Area Director and Regional
Director. Customers are not required to become Independent Distributors,
but if they do, in order to gain access to training sessions and
qualify for further advancement they must first purchase a $230
DPS-Training Package. Similarly, the cost of the Area Director
Material/Training Package is $350. And There are available at
a price, a substantial variety of forms, brochures, manuals, visual
sales aids, videos, and tapes. Franchises, consisting of one or
two states, may also be purchased.
There are no setup fees although normally there is a small charge
to the customers levied from the local service provider for the
changeover to NCN. The Independent Distributor who acquires
a new customer earns 4% of that customer's monthly long distance
bill when paid, and upline distributors and sales managers earn
the remaining 7%. In some cases, because of possible non- qualifying
factors attributable to a distributor, less than 11% would be
paid out to the distributors. In such instances NCN retains
any remaining percentage.
By 1988 capital apparently was needed to finance expansion of
National's mushrooming telecommunication reselling business. Accordingly,
in March of 1988 by a private placement memorandum stressing the
high risk, non-liquid, speculative nature of its offering, National
offered a 100,000 - 500,000 total share common stock offering
with the offer to be open no later than October 31, 1988. The
offering material revealed that three officer-director members
of the Gurr family owned 99.99% of National's 1,501,000 shares
outstanding before the offering. The offering was made as an Arizona
corporation. The stock was no par value; sold for $1 per share;
minimum investment 7,000 shares.
In July of 1989 National in a confidential offering memorandum
offered 800,000 common shares, again stressing the high risk,
non-liquid speculative nature of its offering, and stating that
the securities had not been placed with the Securities and Exchange
Commission or approved by the securities regulatory authority
of any state. The offering material revealed that then, before
the offering, the 3 officer-director Gurr family members owned
58% of the 8,692,623 common shares outstanding, while another
4 officers or directors owned another 19.9%. The offering would
serve to dilute the Gurr interest to 53.8%, it was stated. This
offering was made as a Nevada corporation. [FN4] The stock was
par value $0.001, selling for 50 cents a share, minimum investment
20,000 shares.
Several months later franchising was determined upon as another
method to raise capital. Assertedly, rather than wait the time
it would take to audit National, it was decided to form a new
corporation, perform an audit of the new entity, and then franchise.
The new entity, the NCN of the present application, was
incorporated on September 21, 1989 back in Arizona, qualified
in some states, and assertedly on or about October 1, 1989 purchased
all of the assets of National, and either issued or stated it
would issue NCN stock to National shareholders in the same
proportion as National Stock was held.
Meanwhile, as early as 1989, and well before it sought authority
from this Commission to operate as a reseller of telecommunication
services in California, NCN began its aggressive recruiting
and sign up of customers and a distributor network within California,
and in a number of instances provided long distance services.
NCN's California Commission
Application - A.90-04-050
On April 27, 1990, NCN filed Application (A.) 90-04-050
with this Commission under Public Utilities (PU) Code § 1001
for a certificate of public convenience and necessity to operate
as a reseller of telephone services offered by communication common
carriers providing telecommunication service in California. The
application set forth that NCN proposed to start operations
by providing 24-hour interLATA long distance service between origination
points in California which were equal access and serviced by MCI
Telecommunications Corporation.
The Ainsly-Ano Protest to A.90-04-050
On June 1, 1990, Marlyn Ano and Ainsly Ano & Associates filed
a protest to NCN's application. Ano, identified in part
as an NCN Area Distributor, made numerous allegations pertaining
to NCN's financial representations to the Commission, its
mode of operation, inducements to the public, problems with long
distance carriers, stock sales, and misrepresentations. However,
on June 28, 1990, before any hearing was set, the protest was
withdrawn by Ano. [FN5]
Ex Parte Certification
In the absence of further protest, the application processing
continued ex parte and by Decision (D.) 90-07-026 issued July
6, 1990 NCN was granted a certificate of public convenience
and necessity and authorized to offer and provide reseller services
restricted to an interLATA basis with service to begin after submission
and approval of its tariff schedules. On July 23, 1990 NCN's
Vice President and General Counsel Jeffrey G. Williams filed
NCN's acceptance of the certificate.
The Ainsly-Ano Petition for Rehearing
On August 8, 1990, Ano and Ainsly Ano & Associates filed
a petition with the Commission seeking a rehearing of D.90-07-026.
In the petition Ano alleged that the Commission had erred in relying
upon her June 28, 1990 withdrawal of her initial protest, which
she argues should reasonably have alerted the Commission to investigate
further the activities of NCN and the truth or falseness
of NCN's representations in its application. She asserted
that the withdrawal was made in response to lawsuit threats against
her which led to a settlement agreement induced by a monetary
offer unilaterally abrogated by NCN after the protest was
withdrawn. She repeats assertions that NCN's financial
statements in its application are at variance with financial information
submitted to prospective stock purchasers. She alleges that
NCN is carrying on a 'supermarket of NCN products,'
and makes more money from sales of promotional materials than
from long distance service, which raises questions of a possible
'pyramid or scam' enterprise preying on innocent California residents.
She asserts NCN misrepresents its long distance carrier
as well as its actual legal identity.
D.90-10-048 Orders Rehearing
Upon review of the Petition for Rehearing, the Commission concluded
that the NCN conduct complained of may have a bearing on
whether or not the public interest is served by the issuance of
a certificate to NCN, and also whether NCN has misrepresented
its financial status. Accordingly, by D.90-10-048 issued October
12, 1990 the Commission granted rehearing, ordering applicant
and all interested parties to attend a prehearing conference (PHC)
to be scheduled.
The matter was assigned to Administrative Law Judge (ALJ) John
B. Weiss. On November 22, 1990 NCN's General Counsel Williams
telephoned the ALJ regarding scheduling, seeking delay. He was
informed that the PHC would be scheduled late in November. Formal
notice of the PHC set for November 30, 1990 was mailed to all
parties on November 9, 1990.
On November 23, 1990 Attorney Barbara S. Monty of the San Francisco
law firm of Alexander, Millner, & McGee, telephoned the ALJ
to request a continuance, stating her firm had been retained only
'yesterday' by NCN. Pointing out that NCN had had
ample time to retain local counsel, that there were still seven
days before the PHC, and noting the Commission's concern over
the allegations, the ALJ denied the request.
The November 30, 1990 PHC
On November 30, 1990, the scheduled PHC took place in San Francisco
with appearances by NCN, Ano, the California Association
of Long Distance Telephone Companies, and Toward Utility Rate
Normalization. The Division of Ratepayer Advocates (DRA) had advised
it would not participate. After the general parameters for the
hearing were discussed, arrangements were made for an exchange
of witness lists (deadline December 3, 1990), [FN6] exchange of
prepared testimony (deadline December 17, 1990), with hearing
set for January 10, 1991 (and January 11, 1991 in reserve). Deposition
of Ano by NCN's attorney Monty was scheduled and noticed
for December 21, 1990, and subpoenas were issued.
On December 20, 1990 the ALJ was informed that as of December
17, 1990, Monty's law firm of Alexander, Millner & McGee no
longer represented NCN. The previously noticed deposition
of Ano was thereupon canceled. Nonetheless, concurrently, both
the applicant and protestant parties exchanged prepared testimony
for their intended and announced witnesses for the hearing.
NCN's General Counsel Williams (from NCN's Gilbert,
Arizona, office) sent prepared testimony for himself as well as
proposed witnesses Splain and Manning, both California Distributors
of NCN. Ano sent prepared testimony for herself as well
as that for proposed witnesses Crisologo, Sansano, Newton, and
Moran.
On December 18, 1990 the Commission's DRA filed notice of its
participation in the proceeding.
The January 10, 1991 Hearing
The duly noticed public hearing was held in San Francisco before
ALJ Weiss on January 10, 1991. At the outset NCN's attorney
informed the ALJ that her law firm had been re-retained several
days previous to the hearing, but that the NCN principals
and witnesses were not able to make it to the hearing. She stated
that NCN had been sold, that she had been retained to appear,
state the new circumstances and request permission for a replication
by NCN, meanwhile allowing NCN to continue serving
existing customers. Stating that her information was obtained
from Detroit, Michigan, Attorney Mike McInerny, who she understood
to be one of the four controlling interests in the new ownership.
Monty stated that since the November 30, 1990 PHC the NCN
situation had changed dramatically. She related that on December
10, 1990, after a 6- month study, the Gentry Group, a Michigan
corporation, had purchased 71% of the outstanding common shares
of NCN via 'issuance of additional shares.' Monty asserted
that the Gentry Group was aware of NCN's many problems,
past mistakes, and was working on them; that it had signed with
Allnet as well as making an agreement with SPRINT to serve those
NCN customers previously signed up but who were never hooked
up. She asserted that the new NCN Board of Directors had
long experience in management of multiple-level marketing and
telecommunications, and were putting NCN's house in order.
Monty asked that NCN be allowed to refile under the Gentry
Group and be given opportunity to put forward current facts regarding
the Board of Directors, who the shareholders are, the management
situation, the financing and capitalization, operations, the technical
consultants, and legal counsel in all the states. Meanwhile she
asked to continue service while not signing any new customers
during the interim.
The other participants in the hearing were opposed to any delay;
noting that NCN had notice and should have been present
ready to proceed. The Ano representative expressed concern based
upon their knowledge that the Gurrs were still in the organization,
stating that changing the management team and 'reorganization'
was a familiar practice at NCN. They noted that Regional
Directors, Distributors, etc. were continuing to obtain money
from Californians under misrepresentations and that unless
NCN was stopped quickly there could be no effective remedies.
DRA argued that there were serious unanswered questions regarding
NCN's fitness to serve the public, and that until there is
a hearing NCN should not continue to serve, noting that
if NCN were to be decertified, its customers would still
be able to obtain long distance service, perhaps not as direct
a dialing pattern, but their ability to access the long distance
network need not be in jeopardy. DRA argued that NCN had
had its opportunity to prepare for this hearing, but was not here
so whether or not it has connected customers should not influence
the proceeding. The attorney for the long distance telephone companies
pointed up another issue raised by the Gentry Group's acquisition
of NCN--that of apparent noncompliance with provisions
of PU Code § 854 in the transfer of control by a stock transaction
without prior Commission authorization.
After hearing argument the ALJ denied a continuance and ruled
that he would proceed with the scheduled hearing, taking testimony
and evidence from those witnesses present, allowing cross-examination,
and taking any closing argument before submitting. ALJ Weiss observed
that both NCN and the Gentry Group were aware of the hearing
scheduled for January 10, 1991, and yet neither was 'able to make
it' despite the obvious stakes in the proceeding. He noted the
pattern of conduct which can only be construed as one designed
to delay or avoid Commission review despite the serious charges
about NCN misrepresentations and conduct which go unanswered.
He noted the continued confusion and frustrations of signed up
but unconnected customers--customers with no recourse. The ALJ
then proceeded to take evidence.
Protestant's Evidence
The protestant introduced testimony and exhibits through four
witnesses:
Testimony of Marlyn Ano: It was Ano's testimony that she had
been recruited in April of 1984 by NCN Regional Director
and Trainer Sansano. At that time Ano paid $175 (today $230) to
become a Distributor, and another $295 (today $350) to become
an Area Director which status was to entitle her to various commissions
and overrides. In the approximate year of her association with
NCN she developed her own downline of over 1,000 of these,
however, only about 100 were ever hooked up. She testified of
the complaints and confusion derived from NCN's inability
to hook up, or deliver on its changing representations of long
distance service through AT&T and MCI, and of NCN's
failure to accept or respond to customer complaints or problems
by telephone. [FN7] Meanwhile, NCN pressured for production
on recruiting more distributors and customers and pushed sales
of promotional materials, [FN8] some bearing names of outdated
carriers (which materials NCN refused to replace or buy
back). Ano testified that NCN never replied to telephone
or written complaints for refunds.
Ano further testified that in July of 1989 she had been contacted
by NCN Vice President Duane Robinson and offered participation
in what was said to be NCN's initial stock offering. Urged
to take 40,000 shares at 50 cents a share, she declined that number
but agreed to join with her daughter Cora Lee Crisologo and invest
$5,000. On July 24, 1989 her daughter executed the required subscription
agreement sent her by Robinson, and returned it with $5,000. [FN9]
On September 7, 1989 Crisologo was issued Certificate No. 1031,
a 10,000 share certificate of National, identified on its face
as an Arizona corporation. That certificate was signed by Jerry
M. Gurr and Robert Gurr for the corporation.
Ano also testified that after NCN in August 1989 announced
a franchising program, she had been contacted by telephone by
Robinson and offered a franchise for $50,000. In November of 1989
she went to Phoenix, Arizona for a two-day meeting of prospective
franchise buyers. Although she understood that $2.7 million in
franchises were sold, she decided not to invest. Later, early
in 1990, she again expressed interest, asking about California,
and Robinson told her that California's franchise had been sold.
By April of 1990, when NCN filed its California application
for authority to operate in the State, Ano had become disenchanted
with NCN. Frustrated by customer complaints and NCN's
facile unmet promises relating to its long distance carriers and
failures to hook up customers, misrepresentations, and evasions
concerning the status of the Crisologo stock shares, NCN's
actual legal identity, disturbing news about NCN legal
problems in different states and an adverse Arizona Better Business
Bureau report on the enterprise, [FN10] NCN's refusal to
replace or buy back forms and sales materials bearing outdated
information, constant pressures to sell NCN's promotional
products coupled with glowing commission promises which never
materialized, and perceived substantial and material discrepancies
between financial statements in its stock offering and those submitted
to the California Commission, Ano determined to file, and did
file her June 1, 1990 protest to the NCN application.
It was Ano's further testimony that about two weeks later
NCN's Bill Walker (formerly National Sales Director, but
after NCN's May 17, 1990 'reorganization,' NCN's
Senior Vice President) repeatedly telephoned her, admitting past
NCN mistakes and asked her to withdraw her protest and give
the 'new management' another chance. About this same time Ano
had engaged an attorney, Rosalinda W. Azarraga to try to get back
her downline organization (then cancelled by NCN) and to
resolve the Crisologo stock questions. The correspondence incorporated
into Ano's prepared testimony indicates that Azarraga and California
attorney Thayer C. Lendauer (who assertedly acts as legal counsel
to NCN in marketing matters and California Public Utilities
Commission (PUC) application hearings), about June 8, 1990, worked
out a settlement under which Ano was to withdraw her PUC protest.
However, for unexplained reasons Azarraga ceased to represent
Ano, and that settlement was not apparently accepted by Ano.
Ano then testified that NCN's new president Charles Bisbee
joined Walker in further telephone efforts to persuade her to
withdraw her protest. NCN's lawyer Lindauer also threatened
legal action, on June 26, 1990 sending Ano an ultimatum letter.
That letter, also incorporated into Ano's prepared testimony,
offered her the choice of signing an enclosed withdrawal of her
protest (to be delivered to then Chief ALJ Carlos at the PUC by
3 p.m. June 29, 1990) or facing an NCN civil action for
damages (in excess of $15,000 and stated to represent NCN's
costs that would be incurred in defending its PUC application
plus lost interim revenues caused to NCN by Ano's failure
to adhere to the Azarraga-Lindauer settlement, and by Ano's filing
of a 'spurious' protest). The letter also threatened to include
Azarraga in the civil action and to also refer her conduct to
the California Bar Association if discovery showed she lacked
settlement authority in negotiating the June 8, 1990 settlement
with Lindauer.
Ano next testified that at the 'last minute we made an arrangement'
that NCN would buy back the stock and pay the expenses
Ano had incurred leading up to the protest. Ano testified she
was to be paid $5,000 for expenses and $40,000 for the stock,
and that her downline would be returned. [FN11] Ano testified
that the telephone agreement was confirmed in writing by a June
28, 1990 letter from NCN's General Counsel Williams, a
letter incorporated into her prepared testimony. This letter had
enclosed 2 checks; one dated June 28, 1990 for $5,000, and another
postdated July 28, 1990 for $40,000. Photocopy facsimiles showed
both checks were signed by Jerry W. Gurr. Neither check stated
what its respective payment was for, stock or expenses. Inter
alia, Williams' letter stated that by the settlement Ano agreed
that:
'Neither you nor any member of your 'group' shall mention, describe
or allude to the terms or existence of this agreement to any person
for any reason, except to state that the stock was bought back,
the downline returned, you have withdrawn the protest and that
your are satisfied.' [sic]
The letter also stated Ano agreed she would not cash, deposit
or otherwise negotiate the $40,000 check until July 28, 1990,
and that within 30 days of June 28, 1990, Ano would deliver to
NCN the Crisologo stock. The letter, however, also did not
specify what each check applied to, whether stock or expenses.
Ano testified that the $5,000 check was good, but that on July
27, 1990, the day before the second check was due, Williams sent
her a FAX letter stating NCN would not honor the $40,000
check. Ano stated that Williams' letter, couched in legal terms,
contained false allegations and accused her of 'economic extortion.'
Williams' letter, incorporated in Ano's prepared testimony and
entitled 'Further Memorialization and Modifications,' inter alia,
stated that NCN had sent $5,000 for the Crisologo stock,
but had not yet received it. Williams stated:
'Fortuitously, in my June 28, 1990 letter, I did not commit
NCN to paying you a sum of money, but instead I committed
NCN to ' ... send you two (2) checks, ...one in the amount
of $40,000.00.' I say fortuitously because I believe that you
applied a kind of economic extortion or economic duress to obtain
that $40,000.00, and it would be sad indeed if that transaction
were allowed to stand. You gave no additional consideration for
the $40,000.00; you were already committed to withdraw the Protest
in return for changing the ' downline' structure, according to
the terms of the June 8th agreement. The duress, or pressure in
the nature of extortion, which you applied is evident and indisputable.
'Notwithstanding that we view your action as a serious matter,
we do not wish you ill or bear malice toward you. As you may be
aware, there is presently a stop payment order in effect with
respect to the $40,000.00 check. While we have no present intention
to press criminal charges against you, it is also true that we
have no present intention to remove the stop payment order that
relates to the check.'
Ano testified she immediately telephoned Walker who told her
to write NCN demanding payment. She did on July 30, 1990.
NCN did not pay the $40,000, and Ano did not return the stock
certificate to NCN. After this incident, which she considered
a breach of good faith, Ano determined that it would serve the
best interest of California residents that NCN be confronted
with the issues she found or encountered, and on August 8, 1990
filed the present application for rehearing with the Commission.
Ano also testified that after she filed her petition for rehearing,
on approximately December 17, 1990, about the eve of the subpoenaed
deposition date, a Norris Schulueter from St. Joseph, Illinois,
telephoned. Scheleuter stated he was a franchise owner who had
paid the Gurr interests $200,000 for his franchise; that he wanted
to revitalize NCN and keep it in business, so he had put
the Gurr interests together with the Gentry Group so that Gentry
could buy NCN. He wanted to know if Ano would be willing
to negotiate to withdraw her rehearing protest with the PUC. She
stated she declined because as he conceded, the Gurrs still own
part of NCN.
Testimony of Cora Lee Crisologo: Crisologo testified that she
had joined NCN in April 1989 and became a Distributor/Area
Director. She personally witnessed aggressive sales techniques
by NCN national directors and officers pushing a defective
product, resulting in endless customer complaints that were not
answered. She stopped working with NCN around March of
1990. She testified she agreed with Ano's testimony regarding
the lack of training provided and long distance carrier problems
encountered with NCN.
Testimony of Alexander Sansano: Sansano testified that he had
been acquainted with Bill Walker, National NCN Sales Director,
and Tom Norfleet (after May 1990 reorganization the NCN
Chairman of the Board) since 1987 while they were National Directors
of another long distance company. He was invited to meet them
in Los Angeles and met them at a seminar the two conducted for
NCN late in 1988. Sansano testified that he was appointed
Area Director and later the first Regional Director in Northern
California, thereafter conducting training seminars for hundreds
of people in different hotels and homes, recruiting customers
and distributors. Unable to answer questions about NCN's
failure to hook up customers, NCN's refusal to pay back
deposits, or make refunds, he became embarrassed and resigned.
He testified that he had concluded that NCN was more a
marketing company ready to sell any product for profit, in the
guise of a long distance service reseller. He found further support
for his conclusion after hearing NCN Vice President Tom
Williams announce in a meeting that a number of companies had
contacted NCN to sell their products. He found that after
several years of operating, NCN had been very successful
selling memberships, franchises, supplies, and secondary products,
but not long distance service.
DRA's Evidence
While DRA offered no witnesses, it did sponsor four exhibits
to which exception was taken. The ALJ thereupon took official
notice of the four submissions as follows:
1. A November 9, 1990 letter from the Vacaville Art League asking
about NCN's operating practices, and enclosing copies of
an NCN-nonprofit organization agreement and NCN
literature offering long distance service to the organization's
members at discount with an eight percent override of the collected
usage for the sponsoring organization.
2. A September 13, 1990 letter from a California consumer asserting
that NCN was employing deceptive marketing practices representing
that service would be through AT&T but furnishing it through
MCI, and being unavailable and nonresponsive to complaints.
3. A copy of Order No. 23773 dated November 16, 1990 of the
Florida Public Service Commission cancelling hearing that had
been ordered following numerous consumer complaints, and in view
of Commission adoption of a September 18, 1990 settlement offer
from NCN and NCN agreement to adhere to numerous
listed terms and conditions, as well as payment of a $20,000 fine,
granting NCN a preliminary certificate--provided no protest
is filed.
4. A copy of a September 25, 1990 order of the Minnesota Public
Utilities Commission denying NCN a Certificate of public
Convenience and necessity after concluding that NCN's marketing
organization is not an acceptable means of selling regulated telecommunications
service; that its distributors lack training and are not accountable,
resulting in a system not beneficial to its distributors, customers,
or the general public. The order also contained a cease and desist
order requiring NCN to stop providing service in Minnesota,
and requiring notice and refunds.
Applicant's Evidence
Applicant's attorney Monty stated that she represented both
NCN and the Gentry Group, but was not prepared to present
witnesses nor to address the issues, and was appearing solely
to present the changed NCN circumstances and to request
permission for the Gentry Group to reapply. However, Monty did
cross-examine Ano with regard to the stock transaction and the
circumstances surrounding Ano's withdrawal of her protest, and
Crisologo as to when she ceased working with NCN. Monty
also moved to admit copies of the prepared testimony of Williams
(and attached exhibit material), Manning and Splain, [FN12] although
the sponsor witnesses had not appeared. The ALJ accepted these
not as exhibits but as a form of admissions against interest.
[FN13]
Closing Statements
In closing statements DRA argued that the Commission should either
dismiss or deny the NCN application and require that
NCN notify all California customers and distributors in its
marketing chain of such a disposition, with a notarized verification
of its compliance with the Commission's order to be filed within
ten days after the order. DRA would also require NCN to
refund to each customer $10 to cover the charges for switching
both to and from NCN, and to furnish a California customer
and distributor list to the Commission within three days of the
order. The protestants asked that the Commission immediately revoke
the existing certificate to prevent NCN from continuing
'setting up customers and selling their products in California.'
NCN argued that the testimony presented was of actions and
from persons who have not been active in NCN since March
of 1990; and yesterday's problems should not jeopardize the continuity
of current customers' service until the Gentry Group can reapply
and complete steps being taken to cure any of the former problems.
After closing statements the matter was submitted for decision.
Decision
[1] The primary function of public utility regulation is to fairly
control public utilities for the protection and welfare of the
general public, and the granting or withholding of a certificate
of public convenience and necessity is an exercise of the State's
power to determine whether the rights and interests of the general
public will be advanced by an applicant in providing the service
proposed. The Commission represents the public interest and is
charged with the protection of that interest (Hanlon v. Eshelman
(1915) 169 C. 200, 202- 203; Sale v. Railroad Commission (1940)
15 C. 2d 612, 617-618).
The Commission, in granting rehearing, was not reversing itself
or ordering a new trial; it was only opening the door for the
receipt of new or additional evidence or argument which it might
consider in addition to the record theretofore made, for purposes
of reconsidering matters that might have been mistakenly construed
in the original decision or considering matters that might have
been overlooked in the original decision, or determining the effect
of new evidence on the original decision--all to the point of
deciding whether or not that original decision should be affirmed,
changed, or abrogated (Geo. F. Pearce (1964) 63 CPUC 587; Gen
Tel. Corp. of Cal. (1967) 67 CPUC 393). Since D.90-07-026 was
not suspended by the Commission, the authority to operate granted
by that decision remained in effect even though rehearing was
ordered by D.90-10-048 (Pearce, supra at 588).
It must be remembered that in this instance the certificate was
granted ex parte after Ano withdrew her initial protest. In retrospect
it is now apparent that we should have been alerted by the contents
of that initial Ano protest to the desirability of a formal hearing
before granting the certificate. However, the certificate was
granted.
When, after we granted the certificate, Ano returned with her
second protest clothed as an application for rehearing, it received
closer scrutiny. Technically, it failed to meet the PU Code §
1733 and Rule 85 time limit for a rehearing application. However,
since PU Code § 1708 provides that the Commission may upon
notice and after opportunity to be heard, rescind, alter, or amend
any prior order or decision, and Rule 87 provides for deviations
from our Rules of Practice and Procedure for good cause, in view
of the seriousness of Ano's allegations and exhibits, we issued
D.90-10-048 ordering a rehearing.
At the PHC NCN's attorney Monty stated that NCN's
witness for the hearing would be NCN's General Counsel
Williams. Subsequently, after Monty ceased as NCN's representative,
Williams himself on December 17, 1990 submitted his prepared testimony
and exhibits intended for the January 10, 1991 hearing. Note that
this was after the December 10, 1990 sale to the Gentry Group
of the controlling interest--a fact revealed as such only at the
January 10, 1990 hearing, and noted in the Williams' prepared
testimony as an anticipated event. But then Williams did not show
up at the well-noticed January 10, 1991 hearing, nor did any of
the Gentry Group appear, although as Monty acknowledged, both
were aware of the scheduled hearing. Monty, reassociated for the
hearing, had no witnesses to present for NCN or the Gentry
Group.
While no party is bound to introduce witnesses or evidence in
a rehearing, it is also not incumbent upon the Commission staff
to develop applicant's case. The Commission expects an applicant
to make such an affirmative showing, and to rebut any protests,
as will support its pleadings and warrant sustaining the prior
grant of authority. And where a reopening is clearly bottomed
in grievous allegations and evidence as those posed by Ano's application,
and as were essentially at least in part conceded by NCN's
attorney at the January 10, 1991 hearing, any failure to affirmatively
support the grant of authority by presentation of competent testimony
and evidence tends to imply an abandonment of the application
itself (Donovan Transportation Co. (1928) 32 CRRC 163).
The testimony and evidence submitted to the Commission during
the hearing presents a picture of a small, close-knit, and very
aggressive marketing organization based in Arizona, representing
itself to have contractual connections with a succession of national
carriers (thereby assertedly being able to avoid the cost of owning
or leasing its own lines or switches), and seeking nationwide
to operate as a long distance reseller. Using a multiple- level
or pyramid marketing scheme, it employs a hierarchy of independent
contractor sales representatives called distributors. The distributors
pay for the opportunity and are accountable to no one. Consistently
and repeatedly, before it has finalized a carrier relationship,
and while moving from carrier to carrier, it has continued to
sign up customers while knowing it was unable to accomplish hookups
for actual service. It had operated in California months before
it applied for operating authority from this Commission, conducting
sales seminars in Los Angeles late in 1988, as Sansano's testimony
states, and signing up customers as corroborated by its downline
report to Ano ending March 12, 1990 and Exhibit 3, its April 20,
1990 bill to Ano.
The evidence clearly shows that NCN's marketing scheme
is artfully designed to put emphasis on pushing its independent
distributors to purchase and sell NCN's DPS-Training Packages
and promote sales of its numerous marketing aids, while avoiding
or adopting a nonresponsive stance to customer complaints. Indeed,
the Income Statement submitted as Exhibit 3 to its April 27, 1990
application sets forth for the period ending December 31, 1989
long distance sales of $635,183 as compared to Distributor Sales
of $1,822,000 and Supplier Sales of $196,042. [FN14] Further corroboration
of this emphasis is readily apparent in NCN's downline
report to Ano ending March 12, 1990 for 1081 customers showing
$149.90 customer usage commissions vs. $950.00 in overrides and
commissions for salary, DPS-Training Packages, and supplies. Also
in Manning's downline report of December 17, 1990 covering 115
customers and showing $12.75 vs. $290, respectively, and in Splain's
downline report of December 17, 1990 covering 368 customers and
showing $56.24 vs. $340, respectively.
NCN's problems with its carriers led to misrepresentations
in its sales promotions and failures to hook up most customers.
[FN15] In turn, these led to numerous customer frustrations when
they tried to complain or obtain refunds. Routinely, these complaints
were ignored or stalled by NCN. This general practice is
evidenced by copies of customer's complaint letters included as
attachments to Ano's prepared testimony, and the May 13, 1990
letter to this Commission from Robert Dolan of Fremont, California.
Corroborative testimony of these problems was provided by Ano,
Sansano, and Crisologo at the January 10, 1991 hearing. Evidence
that this problem of customers neglect or NCN indifference
is reflective of NCN practice in other jurisdictions is
provided in the respective decisions of the Florida Public Service
Commission, the Minnesota Public Utilities Commission, and the
Public Service Commission of South Carolina taken under official
notice by our ALJ. [FN16] The better Business Bureau of Phoenix,
Arizona, reports that it advises caution to prospective customers
and distributors, and that NCN's record is unsatisfactory
due to a pattern of mispresentation in marketing practices and
failure to settle complaints and eliminate the underlying causes
of complaints.
NCN's reorganizations, changes of corporate identity while
retaining the same name, and inconsistent stock issues make it
difficult at best to determine the actual entity or affix responsibility,
although it appears that the Gurrs under the leadership of Jerry
M. Gurr at all times controlled the entity. It's loose practice
on stock sales, as evidenced by the Ano-Crisologo purchase, are
not those of a responsible entity or of an applicant for California
authority.
Ano introduced a photocopy of the 'Confidential Offering Memorandum'
(Exhibit K to her prepared testimony) which she testified Robinson
sent to her after his later July 1989 telephone solicitation.
The memo, dated July 14, 1989, offered shares in 'National Communications
Network, Inc. (NCN)', a Nevada corporation according to
the memo, offered at $0.001 par value, for $0.50 per share, minimum
investment 20,000 shares. The fine print stated that 'National
Communications Network Inc. (NCN),' the Arizona corporation
predecessor, had been acquired by Magnetic, Inc., a Nevada corporation,
which in turn had been renamed 'National Communications Network,
Inc. (Also NCN).' The memo set forth that the three Gurr
family members, both before and after the offering, owned, and
would continue to own, the controlling interest. The subscription
agreement bearing Cora Lee S. Crisologo's signature and signed
July 24, 1989, indicates in her handwriting that she was paying
$5,000 (at 50 cents a share, this would represent 10,000 shares).
The first paragraph of that signed subscription agreement states:
'I hereby subscribe for the numbers of Shares of Common Stock
('Shares') set forth below, which are being offered in National
Communications Network Inc. a Nevada corporation (the 'Corporation'),
pursuant to a Confidential Offering Memorandum dated July 14,
1988 (the Memorandum).' [FN17]
On September 7, 1989, Crisologo was issued certificate No. 1031
for 10,000 common shares of stock in 'National Communications
Network, Inc.,' stated on the face of the certificate to be an
Arizona corporation.
Thus Crisologo was issued 10,000 shares to an Arizona corporation
when she subscribed to buy shares in a Nevada corporation, and,
furthermore, the purchase of 10,000 shares was contrary to the
20,000 share minimum set forth in the offering.
In addition, in the 'Prepared Testimony' of NCN's General
Counsel Williams, offered by NCN's counsel during the hearing,
and accepted by the ALJ as an Admission Against Interest, Exhibit
A thereto is stated by Williams to reflect the documents read
and signed by Crisologo before she purchased the stock. But Williams
obviously has shuffled the documents that make up his Exhibit.
His exhibit includes a different offering memorandum with a copy
of the subscription agreement Crisologo signed. William's Exhibit
has a covering offering memorandum entitled 'Private Placement
Memorandum' dated March 25, 1988, offering no par shares for $1.00
per share, minimum investment 7,000 shares ($7,000) in the stock
of National Communications Network Inc. (no comma between Network
and Inc.), an Arizona corporation. The accompanying subscription
agreement signed by Crisologo on July 24, 1989 refers to the Nevada
corporation, and the 'Confidential Offering Memorandum,' not the
'Private Placement Memorandum,' and states the payment to be $0.50
per share. The purchase could not have been of the Arizona corporation
stock.
This appears to be little doubt that NCN, under whatever
name or legal entity at the moment, was, as the rumors reported
by Ano indicate, desperate to raise funds, but either the controlling
interests were incredibly careless with legal niceties, or artfully
intent upon misleading and taking in potential investors. Clearly,
the objective was to get the investor's money, in whatever amount,
with little or no regard to terms of the formal offering memoranda.
[2] NCN has seen fit, despite ample notice and opportunity
to do so, not to contest or rebut the evidence presented at the
January 10, 1991 hearing. Indeed, its attorney at that hearing
tacitly conceded 'past problems.' Thus, the facts presented are
not really in dispute, and we can only conclude that NCN
does not meet the public convenience and necessity standards we
expect of a public utility reseller of telecommunication services
in California. Its shifting management entity, practices, and
operations are not beneficial to the general public, its customers,
distributors, and investors. It has operated in California well
before filing its A.90-04-050 in April of 1990; it has continued
customer solicitations when knowingly it could not provide carrier
service; its marketing scheme is designed to place more emphasis
on sales of its marketing tools than upon provision of telecommunication
service; it has deviously sought to avoid hearings on alleged
transgressions, and it has misrepresented evidence it caused to
be placed before the Commission.
For these reasons the Commission will revoke the certificate
of public convenience and necessity it granted NCN by D.90-07-026
to offer and provide reseller telecommunications services in California.
Comments on the Proposed Decision of the Administrative Law Judge
As provided by PU Code § 311, the Proposed Decision of ALJ
John B. Weiss was served on the parties to this proceeding. Only
NCN submitted comment. DRA alone submitted reply comment.
In its comments, except with regard to implementation, NCN
states it has no objection to the proposed order. With the stated
objective of implementation in the best interest of the Commission
and NCN's California customers, NCN asks for modification
of paragraph 3 of the proposed order. By that proposed modification
NCN essentially asks for 30 days in which to mail notice of
service discontinuance, and another 30 days from customer receipt
of such notice in which to accomplish such discontinuance.
DRA, in reply, states that its prevailing concern is that
NCN be required to terminate its California operations at
the earliest possible date, but in a manner ensuring uninterrupted
long distance customer service. DRA is also concerned that it
be made clear to the customers that NCN is being required
to cease California operations.
We have carefully considered NCN's comments and DRA's
reply. We note that to some extent both have transgressed beyond
the scope contemplated in Rules 77.3 and 77.5, respectively, of
our Rules of Practice and Procedure which essentially limits both
to focus on factual, legal, or technical errors. However, we believe
the concerns of both with regard to customer access to other long
distance carriers upon NCN's decertification are well taken.
Accordingly, in order to ensure that NCN's customers in
California may obtain alternative long distance telecommunications
without interruption or inconvenience, we have revised the ALJ's
third conclusion of law, and ordering paragraphs as set forth
in our order which follows.
Findings of Fact
1. NCN, variously styled and incorporated in other states
at the time of the captioned application, was represented in that
application to be an Arizona corporation operating on a national
basis in selling discounted long distance telephone service targeted
to residential customers and small business owners.
2. Without investment in proprietary switch equipment, NCN
asserts to prospective customers that it offers its discounted
long distance service by means of 'relationships' with major communication
carriers; however, in practice these claimed relationships have
very frequently failed to deliver the promised service, or were
aborted or otherwise not finalized during contract negotiations,
very frequently leaving the signed up customers without the promised
service and with an NCN coldly nonresponsive to complaints.
3. NCN employs a multi-level marketing network scheme,
primarily using independent contractor distributors, aggressively
recruited, to pursue customers; these distributors receive at
best fragmentary training before commencing marketing activities
for NCN.
4. Distributors earn commissions and overrides by recruiting
new distributors and customers and from sales of NCN's
DPS Training Packages and sales materials.
5. The primary emphasis in NCN's marketing scheme and
its practices, both in California and other states, appears concentrated
on sale of its training packages and materials, and to recruit
additional distributors, with minimal concern for service issues.
6. As a result of NCN's switches in carriers, distributors
are often left to absorb the cost of obsolete sales materials
and forms sold to them by NCN, thus forcing them to purchase
new materials to continue with NCN.
7. NCN frequently 'reorganizes' or realigns, although
the three Gurr family principals always emerge in de facto control
of the new entity.
8. NCN's stock offering practices are grossly improper
if not fraudulent: in its quest for quick cash it has disregarded
the terms of its own memorandum offerings to accept payment and
issue shares in less than stated minimum amounts, but in another
corporate entity bearing perceptibly the same name, but an entity
incorporated in another state, and then refusing to answer inquiries
about that stock.
9. When its application before the Commission was protested by
one of its distributors who raised serious allegations and questions
concerning NCN's mode of operation, integrity, and financial
representations, NCN bought off the protestant by artifice
and questionable practice.
10. Relying upon the face of the petition, the Commission by
D.90-07-026 granted NCN a certificate of public convenience
and necessity to operate in California.
11. Once certified, NCN soon parted company with its distributor,
leading the latter to orchestrate a renewed set of allegations
and disclosures and to file for rehearing.
12. Pursuant to PU Code § 1700, the Commission by D.90-10-048
determined to review the matters alleged which bore on NCN's
fitness to be a reseller of telecommunication services in California,
and ordered rehearing of NCN's application.
13. Although NCN repeatedly sought delay, and associated,
disassociated, and reassociated local counsel, a PHC on November
30, 1990 scheduled a hearing date and ordered exchange of prepared
testimony, which exchange was made substantially as scheduled
prior to hearing date.
14. NCN's local counsel, re-engaged, appeared for the
January 10, 1991 hearing, but without witnesses who assertedly
were not 'able to make it,' and again NCN sought delay,
stating that a controlling interest had been sold by means of
a stock transaction on December 10, 1991 to the Gentry Group,
a Michigan corporation.
15. The reported December 10, 1991 sale of control was consummated
without Commission authority and not in compliance with provisions
of PU Code § 854.
16. In view of the ample notice provided both counsel and principals
of NCN of the January 10, 1991 hearing, the inability of
NCN witnesses to be 'able to make it' despite the evident
serious nature of the allegations and indicated evidence to be
introduced, illustrates the disdainful attitude held by NCN
principals to the regulatory authority and jurisdiction of this
Commission.
17. At the January 10, 1991 hearing, NCN's attorney readily
conceded 'past problems,' and these past problems have been demonstrative
of the fact that NCN has failed to show a high degree of
responsibility and lacks the satisfactory fitness to provide communication
reseller services to the benefit of the general public its customers,
or investors.
Conclusions of Law
1. NCN has amply demonstrated by its actions and conduct
that it does not meet the public convenience and necessity standards
expected of a public utility reseller of telecommunications services
in California.
2. The Certificate of public convenience and necessity granted
NCN by D.90-07- 026 to offer and provide reseller telecommunications
services in California should be revoked.
[3] 3. Because of the serious nature of NCN's deficiencies
in trust, performance, and reliability, and to prevent further
activities, this revocation should be made effective immediately,
and NCN's operations in California should cease as soon
as practicable in a manner that will allow for adequate notice
to existing NCN customers.
ORDER
IT IS ORDERED that:
1. The certificate of public convenience and necessity granted
to NCN Communications, Inc. (NCN) to operate as
a reseller of telecommunications services within California is
revoked in accordance with the ordering paragraphs which follow.
2. NCN shall immediately cease all California operations,
including, but not limited to, soliciting or connecting new customers
or distributors. NCN may continue to provide long distance
service to customers connected prior to the effective date of
this order until 30 days from that effective date, at which time
all NCN long distance service in California must cease.
3. Within 10 days of the effective date of this order, NCN
shall mail to each of its California customers, distributors,
and other participants in its California marketing network notice
of this revocation of its operating authority in California and
of this order that it cease operations in this state.
4. In addition to the information required in Ordering Paragraph
3, such notice shall include statements that, 30 days from the
effective date of this order, NCN will no longer provide
long distance service in California and that customers should
contact a long distance carrier of their choice or contact their
local exchange company to arrange for a new long distance carrier.
Such notice shall not include the names of any alternative long
distance provides and shall not solicit any further business with
NCN or its affiliates.
5. Within 15 days of the effective date of this order NCN
shall provide the Executive Director of this Commission a notarized
verification signed by its Chief Executive Officer of its conformance
with the provisions of Ordering Paragraphs 3 and 4 herein, together
with a copy of the notice sent its customers and others as provided
in said paragraphs, and a list of the customers, distributors,
and others to whom the notice was sent.
6. Within 45 days of the effective date of this order NCN
shall provide the Executive Director of this Commission a notarized
verification signed by its Chief Executive Officer of its conformance
with all the provisions of this order.
7. NCN may continue to assist customers to ensure uninterrupted
service and completion of final billings. NCN and its representatives
shall not provide any referrals for long distance carriers.
8. NCN is placed on notice that failure to comply fully
with each of the provisions of this order may result in imposition
of penalties pursuant to PU Code § 2107 for each violation
or failure to comply.
This order is effective today.
Dated May 22, 1991, at San Francisco, California.
PATRICIA M. ECKERT
President
G. MITCHELL WILK
DANIEL Wm. FESSLER
NORMAN D. SHUMWAY
Commissioners
Commissioner John B. Ohanian,
being necessarily absent, did
not participate.
FOOTNOTES
FN1 ATS Communications more recently does business as an affiliate
of NCN, with National reportedly having gone inactive on
or about October 1, 1989.
FN2 Relations between National and MCI commenced in March of 1988,
according to NCN, and a certain number of National customers
were placed on the MCI network, although about ten times as many
were submitted but never successfully placed on the MCI network.
Accordingly, National sought a relationship with AT&T and
in October of 1989 signed an agreement to become a Software Defined
Network customer of AT&T. The promise of unlimited, swift
customer hookups and no line charges didn't materialize, and AT&T
could place only up to 400 customers a month with a monthly line
charge. NCN got its advance payments and deposits of approximately
$450,000 returned and in February 1990 terminated the relationship,
and re-established a relationship with MCI, successfully achieving
some hookups. IN June of 1990 MCI filed a revised tariff which
allegedly discriminated against switchless resellers, and following
a dispute presently in litigation, MCI ceased serving NCN
customers for NCN's account September 14, 1990. Meanwhile
in July 1990 NCN contracted with Allnet and Allnet has
been expeditiously connecting NCN's customers.
FN3 The data processing service provides a distributor an accounting
function, automatically issuing weekly and/or monthly earned commission
checks, while the training package provides training materials
and access to classroom training conducted by a Certified Area
Director.
FN4 According to statements made in the offering memorandum, National
had been acquired by Magnetic, Inc., a Nevada corporation, which
in turn had been renamed 'National Communications Network Inc.,'
same name as its predecessor.
FN5 The California Association of Long Distance Telephone Companies
on May 22, 1990 had also filed a protest limited to a possibility
that the Commission might determine that no certificate of public
convenience and necessity would be required. Otherwise it had
no objection.
FN6 Ano did not comply until after the deadline and warning by
the ALJ.
FN7 An allegation corroborated by the May 1990 issue of NCN's
Communicator which contains a statement that NCN's Marketing
Department would only accept telephone inquiries from regional
directors, franchise holders, and field vice presidents.
FN8 From a shopping list of some 47 supplies and promotional items.
FN9 On July 17, 1989, Jerry Gurr, NCN's president, announced
that NCN as of July 24, 1989 had become a public company,
and that its stock sometime during the last week of July 1989
would be traded on the Over-the-Counter market. However, when
Ano contacted the three brokerage firms (respectively in San Antonio,
New York, and Spokane) in which the shares allegedly were traded,
she was informed they never traded the shares.
FN10 Ano followed up on these leads and incorporated as exhibits
in her prepared testimony correspondence from dissatisfied business
and other customers in Colorado and California demanding refunds
and complaining of misrepresentation regarding promised AT&T
service, use of the NCN 'calling card,' the 'so-called'
training received and failures to provide any hookup of signed
customers. She also included a copy of Order No. 90-1150 in Docket
No. 89-643-C of the Public Service Commission of South Carolina
dated December 3, 1990 denying NCN's Petition for Rehearing
and Reconsideration of Order No. 90- 988. In the latter the Commission
had noted a lack of NCN control of its independent multi-level
marketing force, its placement of more emphasis on sale of training
material than the sale of telecommunication service, and concluded
that NCN management lacked the experience and technical
capability and support to effectively manage and operate a telecommunication
resale service in that state.
FN11 Ano said that Bisbee told her they didn't have cash at the
moment, but would send $5,000 and a postdated check for $40,000,
thereby allowing NCN 30 days to raise the money.
FN12 The proposed 'prepared testimony' of NCN General Counsel
Williams of interest here contained a history of NCN stating
it was an Arizona corporation engaged in the resale of long distance
service, and became a subsidiary of the Gentry Group, a Michigan
corporation, through sale of 71% of NCN's outstanding common
stock via issuance of additional shares. Included is a brief statement
regarding the Crisologo stock, its cancellation, and the fact
that the certificate was not returned. There is also a brief history
of NCN's carrier relationships, and descriptions of
NCN's marketing plan and franchising results. Attached are
three 'exhibits': Exhibit A is stated to be the documents read
and signed by Crisologo in purchasing NCN stock; Exhibit
B is an NCN 4/5/90 financial statement and auditor's report;
Exhibit C is copies of NCN- carriers correspondence; and
Exhibit D is a 76-section concept statement of NCN and
its marketing plans.
The proposed 'prepared testimony' of Manning (Oakland) and Splain
(Napa), NCN distributors and area directors, are identical
statements on behalf of NCN and contain copies of 12/17/90
downline reports.
FN13 Adopting as a rationale that 'admissions against interest'
are statements made by a party or one in privity with or identified
in legal interest with such party, and are admissible whether
or not the declarant is available as a witness. The worth, weight,
and credibility of these is for the ALJ and the Commission.
FN14 These figures are corroborated in the 12 page audited financial
statement dated December 31, 1989 included as Exhibit C to the
'Prepared testimony' of NCN General Counsel Williams accepted
as an admission against interest at the January 10, 1991 hearing
after Williams failed to appear to testify. Attached to, but not
part of the audit report, were two pages listing figures for undated
months purporting to show a complete reversal of these revenues.
FN15 Clearly, NCN encountered problems in arranging binding
agreements with its carriers. But these did not interfere with
its aggressive sales promotion representations, with many customers
complaining that they were led to sign up in the understanding
they were getting AT&T etc., service, when they were connected
to another carrier, or no carrier at all.
FN16 It is also appears from these decisions and one from the
North Dakota Public Service Commission that NCN has violated
laws regarding certification before providing service in states
other than California.
FN17 Note that the corporate name lacked the comma between the
words 'Network' and 'Inc.,' and that the offering memo referred
to lists '1988' as the year the offer was being made. Although
it is stated that a new entity, the NCN of the present
application was incorporated on September 21, 1989 in Arizona,
acquired the assets of the old NCN, and either issued nor
would issue the new NCN stock to shareholders in the former
NCN, it appears that Crisologo as a shareholder in the old
NCN was never informed or afforded an opportunity to vote
on the proposed changes, and was never issued replacement stock
in the new NCN although she had become a shareholder on
September 7, 1989.
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