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All Posts Tagged Tag: ‘mlm management’

Who are the Real Leaders?

“I have to check with my leaders.” That’s a typical response I get when I discuss changing a comp plan or policies with a client. What they generally mean is that they have to get the buy-in from their top earners before making a significant change. I certainly understand the need to get buy-in from the field before making changes but calling people “leaders” simply because they are top income earners puzzles me. Oftentimes “leaders” occupy positions of influence because they’ve worked hard to build an organization and can train others to do the same, but that is not universally true.  Consequently, we must ask whether the top income earners are truly the best “leaders,” or would stakeholders be better served if they were more critical when identifying “leaders?” It’s an interesting question and there are pros and cons to each approach.

On the positive side, classifying top earners as “leaders” creates a simple and clear goal for the field. Everyone wants something black & white they can shoot for. If the message is “the money is what really matters,” then classifying top earners as leaders makes sense. It sounds superficial, but since many people are attracted to the income possibilities offered by peer-to-peer marketing, it’s logical to provide them examples of those they should emulate to achieve their goals.Read More

FTC Issues Long-Awaited Guidance to Multilevel Marketing Companies

After what seems like an eternity, the FTC has issued guidance to multilevel marketing (MLM) companies.  As guidance, the document issued on January 4, 2018 does not carry the force of law, but is instead intended to help MLMs to “apply core consumer protection principles to their business practices.” The guidance itself is a series of questions followed by the FTC’s answers, purportedly designed to help MLM companies adhere to the said core consumer protection principles. To view the actual guidance document, click here.

Those who were hoping that this long-awaited guidance would provide objectively measurable guideposts to MLM companies will be sorely disappointed; and those who are familiar with the legal issues confronting MLMs will find much that there is really nothing new in the guidance. For example, in response to the ultimate question “How does the FTC distinguish between MLMs with lawful and unlawful compensation structures?”, the guidance pretty much tells us what we have always known:
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7 Reasons Why Owners and Management Shouldn’t Hold Genealogy Positions and How to Overcome Them

Should company owners and managers hold genealogy positions? Here are seven reasons why it may not be wise:

  1. The financial benefit for owners to hold a genealogy position is a fallacy.
  2. Owners holding genealogy positions can inhibit an IPO.
  3. Minority shareholder rights may be violated.
  4. You may be unwittingly selling a security.
  5. Ownership of genealogy positions by owners can lead to an inequitable distribution of income.
  6. Ownership of genealogy positions can lead to conflicts of interest.
  7. Termination of a business relationship is made more difficult if management holds a genealogy position.

But the challenges associated with management holding a position in the genealogy can be overcome with proper planning and execution.

So if you are starting an MLM and are considering taking a position in the genealogy, read the latest addition to our MLM Startup Series that discusses these points and how to cope with them in more detail.

Intellectual Property – What is It?

When you mention intellectual property, the odds are pretty good that you will be met with a blank stare. After all, our common perception of property is something that we can physically possess.

The law, however, has an entirely different concept of property. To the law, property is considered a bundle of rights, which include the right to use something, the right to possess that thing, the right to dispose of that thing, and the right to prevent other people from interfering with your rights respecting that thing.

Read more about intellectual property and how it affects MLMs here.

Picking Your Partners

Among the top reasons why MLM startups fail is clashes among the business partners. Did you put as much thought and planning into choosing the right business partners as you did working through the planning around your product line, your compensation plan, your marketing strategy, and the hundreds of other big and small decisions that you made along the way? Read more about the critical issues you should address before choosing your partners when you start an MLM in our MLM Startup Guide.